Forbes was the son of America’s first business magazine publisher. After heroic service in WWII, he came home to work at Forbes Magazine, although he nearly became the Governor of New Jersey – he won the Republican nomination but lost the election. So what does running Forbes Magazine have to do with motorcycles? Nothing.
Forbes discovered motorcycling in the 1960s. He bought a motorcycle dealership in New Jersey, which became one of the biggest shops in the country. Using his high-level business connections, he worked tirelessly to establish motorcycle riding as a respectable pastime. He was an extremely effective political lobbyist always ready to defend motorcycling from legal assault. With his media-savvy background, he managed to plant scores of motorcycle stories in the mainstream media. The social acceptability of motorcycles today owes much to Malcolm Forbes.